thedsgnblog:

Sam Soulek   |   http://soulseven.com

Angie’s main goal was to stand out from their competition on the shelf. This meant giving them a facelift, but more importantly an attitude adjustment that would make people smile. We refreshed everything from their logo to their packaging, and created a new brand language that was delightfully different from everyone else in the seriously crowded snack aisle.

Soulseven is the creative studio of Samuel J Soulek, who resides in the great Midwestern city of Minneapolis. I’m a multidisciplinary designer, specializing in logos, identity systems, branding, retail, packaging, print collateral, advertising, illustration and beer bottle cap crafts. Whatever the challenge, my goal is to help elevate my employer or client’s potential through smart ideas, clear speak and solid design.

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I adore this popcorn with a passion. 

(Source: packagingserved.com)

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